FOR BRANDS & RETAILERS
Building Confidence in Every Sustainability Claim
Brands and retailers face increasing expectations for transparency, traceability, and responsible sourcing. The Sustainable Fibre Standard (SFS) helps strengthen product claims through trusted verification, structured data, and supply chain integrity.
WHY PARTICIPATE
Supporting Trusted Brands
SFS helps brands and retailers improve supply chain visibility, strengthen sustainability claims, and prepare for evolving regulatory requirements.
It provides a structured framework that builds confidence across sourcing, reporting, and consumer communication.
KEY BENEFITS
What Brands & Retailers Gain
End-to-End Traceability
Strengthen visibility from fibre origin to finished products.
Verified Sustainability Claims
Support credible claims through structured verification and documentation.
Regulatory Readiness
Prepare for disclosure requirements with transparent and consistent data.
Circular Material Confidence
Strengthen recycled and circular product claims through traceable material flows.